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1. Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London: Kogan Page, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

2. Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

Edition: 1st Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Philadelphia, PA : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

3. Digital Marketing / Seema Gupta.

by Gupta, Seema [author.].

Edition: 2nd ed. Publisher: New Delhi : McGraw-Hill Education, 2020Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 GS] (2).

4. The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson.

by Dodson, Ian [author.].

Edition: 1Material type: book Book; Format: print available online remote; Literary form: not fiction Publisher: Hoboken : Wiley, 2016.Online access: eBook Link Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

5. Marketing myopia / Theodore Levitt.

by Levitt, Theodore 1925-2006..

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 LT] (1).

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